Credits to Vogue

In the past year, we have seen the return of bright stockings, the bow trend and coquettecore,reflecting a desire to attract attention and get noticed. According to rankings circulated on social media recently, there is a desire for something new in the beauty industry, but without going overboard.



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Beauty trends for 2024 according to Pinterest

Blue Beauty

After the blue eyeshadow trend during the Halloween 2023 makeup inspired by the Final Girlsaesthetic, this color is coming back to attract the public’s attention in all its shades. The The pastel tones revitalize a retro look from the 1960s, which is captivating the younger generation, thanks in part to its presence in TV series such as Euphoria .



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Voluminous Aesthetics

The aesthetics of Sofia Coppola marked the 1990s with Marie Antoinette and in 2023 with her new film, PriscillaPriscilla, where hair becomes an important visual language. The director herself revealed that she used makeup and hairstyles to reflectevolution of the character, suggesting a romance idea of living life as if it were a cinematic story. Voluminous hairstyles dominate discussions on Pinterest, with searches increasing for “Large buns” (+230%), “Large braided hairstyles” (+30%), and also for “Men’s wavy perm” (+50%).



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Luxurious Cuddles

In the world of wellnessIn the world of wellness, investing time to pamper yourself becomes a gesture of self-esteem. On Pinterest, users search for ideas for creating aspa experience right at home. From extended two-hour showers dedicated to every part of the body to simple homemade scrubs, popular searches such as “Ritual Body Skin Care” (+1,025 percent) and “Body Care” (+845 percent) show new interest in wellness routines and practices that engage both mind and body.


Trends for 2024 according to the catwalks


The makeup trends of 2024 from the catwalks focus on the skintrying to create a visual connection with clothing fabrics. As for eye makeup, designers favor graphic looks. Brands such as Jil Sander, LoveChild 1979 e Thom Browne, adopt graphic eyeliners for immediate and striking visual impact.


Brushstrokes of color

Goodbye to neutral colors, this winter is the time to embrace the vibrant tones to bring your wardrobe to life. Red takes the place of Barbie pink, the star of last seasonthanks to Greta Gerwig’s film. From eyeliner and mascara, in both shades, burgundy which scarlet red, up to the glossy lipstick and the ever-iconic red nails, the splash of color becomes the secret weapon to liven up even the simplest outfit.

The neon shades and the theatrical effects will become popular, turning the face into a kind of canvas for body paintingtranscending traditional boundaries such as eyelids. Splashes of color and the application of small symbols stretch across the face, inspired by the styles of Diesel for SS24, Ganni SS24, Anna Sui FW23 and to the talented emerging Egon Lab.

These bold performance looks recall the spirit of David Bowie, of the models of John Galliano for Maison Margiela and of the groundbreaking fashion shows of Vivienne Westwood, bringing a punk echo to the future that evokes a past rich in innovation and personality.



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Bold blush

Although it is more successful on Instagram and TikTok than on the catwalks, where ethereal and well-defined looks have been preferred recently, in 2024 we will see a major return of the blushapplied intensely to create a theatrical effect. Due to its versatility in generating micro-trends with memorable names such as “Strawberry Girl Make-Up,” “I’m Cold Make-Up,” and “Sugarplum Fairy,” and its ease of use even for those who are not makeup experts, blush will become a focal point in 2024. We will see massive application of blush on the cheeks, cheekbones, and even the brow arch, as highlighted in recent winter posts by the queen of trends, Hailey Bieber.


@hayleybuix Strawberry makeup 🍓 #makeuptutorial #strawberrymakeup #makeuptransformation ♬ AIME MOI – Speed Up – kobzx2z